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Spotify has reported a growing surge of non-English pop music that is making its way onto the global chart. The streaming giant has shared that last year, there were songs in 16 different languages that made their way onto its Global Top 50 last year (as per The Times). This is double what that figure was in 2020, and languages included Korean, Spanish, Arabic, Indonesian, Turkish and Portuguese. It also added that the Brazilian Funk genre was the fastest growing worldwide, with its audience increasing by 36 per cent over the past five years. K-pop has also seen a noticeable increase since then, as has Trap Latino, which have gone up by 31 per cent and 29 per cent respectively. Globally, 14 of last year’s Top 20 best selling albums were sung exclusively in English, as reported by IFPI, however, the list did see a growing number of artists who don’t sing in English, including K-pop Groups Enhypen, Stray Kids, and Seventeen. Last week alone, the most-played chart on Spotify included multiple songs that weren’t predominantly in English either, with entries from Bad Bunny, Tyla, Tems, Peso Pluma, Jung Kook and Jin, BLACKPINK, Rauw Alejandro and more. The UK chart, however, only featured two songs that were not exclusively in English for its Biggest Selling Songs of 2025 list – ‘APT.’ by Rosé & Bruno Mars, and ‘Golden’ from the K-pop Demon Hunters soundtrack, performed by Huntr/x. BBC News reports that the trend has been growing since 2017 – the same year when streaming overtook physical media to become the biggest source of income in the music industry.
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